Since my last Lil White Lies “critique of the critique” of the Mitt Romney campaign ad where a quote was lifted out of context by Obama during his 2008 presidential campaign, which was Obama quoting something said by the McCain campaign (“If we keep talking about the economy, we’re going to lose”), other analyses have surfaced which permit a more thorough examination of this Pants on Fire ruling by PolitiFact.
FactCheck.Org received an unusually large amount of e-mail on this which it published in its weekly FactCheck Mailbag, for two weeks running. Most writers-in viewed this as outright misrepresentation by Romney, although FactCheck continued to maintain a “let the readers decide” stance. One letter, from a Matt Shepardson of Romeoville, Illinois, was particularly expounding:
FactCheck.Org received an unusually large amount of e-mail on this which it published in its weekly FactCheck Mailbag, for two weeks running. Most writers-in viewed this as outright misrepresentation by Romney, although FactCheck continued to maintain a “let the readers decide” stance. One letter, from a Matt Shepardson of Romeoville, Illinois, was particularly expounding:
FactCheck published a response to this (and the other letters of a similar vein) as follows:What makes this ad deceptive isn’t the Romney people misleading people as to WHEN this quote was made, though the “when” could add to the overall level of deception in the end. The issue with the ad is that it appears that it is Obama who is making the assertion, “If we talk about the economy, we lose.” Obama didn’t make that statement in 2008, and he didn’t make that statement since. Obama was quoting the McCain campaign when he said this. Quoting someone else, and having the fact that someone else is being quoted be omitted, is by the very definition deception. ...
Jackson references the fact that the Romney campaign released a press release where they admitted Obama was repeating the McCain campaign’s comments, and I credit him for at least mentioning this, but the press release in no way excuses what is seen on the TV ad (unless, perhaps, they were to make sure that everyone who saw the ad was also somehow exposed to the press release). Presenting the statement regarding the economy AS OBAMA’S is the issue, and the issue is that it’s a deceptive presentation.
When an independent fact-checking organization leaves such a straight-forward case “to opinion,” it gives permission to those who would obfuscate the truth to do so. Spin is one thing, and it has already made the public cynical, but making assertions with no basis in fact must be called what it is when it happens. If we are ever to restore the faith in our politicians and political process, ads like this must be called out for what they are. And what they “are” are lies.
We clearly failed to convince these and several other readers of our main point. In our judgment, the ad’s claim that the new health care law is “killing jobs” is far more consequential than the out-of-context editing of Obama’s words. The truth is that independent experts predict only a “small” or “minimal” impact on employment, which is a major concern of voters at a time when unemployment is so high.
Regarding the out-of-context editing, we noted the fact that Obama’s words were shown out of context and gave the full quote from 2008. We said: “It is possible that a viewer might be misled into thinking that Obama said this about his own campaign in 2011, since the quote comes 23 seconds after a graphic cites Obama’s comments as being uttered in 2008.”
But we left it to viewers to decide whether or not to agree with the Obama campaign’s harsh characterization of the video editing as “dishonest” or “deceitful.” Our view is that such pejorative terms should be avoided without clear evidence of malicious intent. In this case the Romney campaign’s stated intent was not to deceive, but to make a case that Obama now faces an even worse economy than John McCain did in 2008. Readers can decide for themselves whether or not to accept that. And we’ll continue to be cautious about using such emotionally loaded terms as “dishonest” or “deceitful.”
In the meantime, a New York Times article addressed the same quote, and an interviewed “top operative” for Team Romney stated that “everybody does it” and that these ads are merely “manipulative pieces of persuasive art.” It should be noted the New York Times referenced the PolitiFact ruling, followed by: (emphasis added)